Digital Marketing
Advance Online Training
DIGITAL MARKETING
Digital marketing is about brand marketing tactics through online medium. It includes various techniques like SEM, SEO, Email marketing, PPC, Affiliate marketing and much more. Digital media is a fast-growing source of news, social interaction, shopping, and entertainment.
The consumer can easily know what company is saying about their brand as well as what media, friends, relatives, analyst, consumers are sharing their views on this platform. With the help of digital marketing, we can manage complex customer relationship across the variety of channel. We can easily respond and initiate dynamic customer interactions. Digital marketing has various techniques to analyze data and take further decisions.
- Digital Marketing Overview & principles
- Understanding of website(website,domain,hosting,create website)
- SEO(search engine optimization)
- SEM(search engine marketing/Adwords/ppc)
- SMM(social media marketing)
- SMO(social media optimization)
- Email Marketing
- Content marketing(Inbound marketing)
- Affiliated Marketing
- Google Analytics
- Online Reputation Management
Tools and Technologies
Our Projects
Search Engine Optimization Project
Learners will perform keyword research using a keyword planner. This will be followed by creating a meta title and description. They will then write a 600-word SEO-friendly piece of website content and build external inbound links (backlinks). Finally, they will perform an SEO competitor analysis and provide suggestions for improvement.
Search Engine Marketing Project
Learners will perform keyword research using a keyword planner, with average bid value. They will design a landing page wireframe and perform Google ad simulation, alongside troubleshooting of ad scenarios. They will create a search campaign with ad extensions and finally come up with a display or video campaign.
Social Media Marketing Project
Learners will perform competitor analysis and target audience research for paid Facebook and Instagram ads. They will create a Facebook lead generation campaign. They will also perform target audience research for Linkedin, as well as ad copy analysis, and create a LinkedIn campaign. Finally, they will come up with a social media calendar.
Web Development Project
Learners will perform competitor analysis and target audience research for paid Facebook and Instagram ads. They will create a Facebook lead generation campaign. They will also perform target audience research for Linkedin, as well as ad copy analysis, and create a LinkedIn campaign. Finally, they will come up with a social media calendar.
Frequently Asked Questions About SMO Services
Depending on the social media platform, there are a few broad metrics to consider such as people reached, total number of likes, number of subscribers, website traffic & reshares. Based on the agreeable metrics, we will dedicate all our efforts to improve those metrics month on month.
That completely depends on the niche you are operating in. In the B2C space, the number of followers can be exorbitant; ranging from a few hundreds to even thousands. However, with adequate brainstorming; our B2B clients also witness gratifying results. Apart from audience interest, there are plenty of factors that come into play. Moreover, whether you are going for an organic or paid ad approach can also dictate the results.
Again, that depends on your business and the type of campaigns that you deploy. As social media algorithms are constantly changing, the organic route can take longer to show results than paid campaigns. But, we have a record of developing viral campaigns that spark audience interest and send a steady stream of traffic to your website every month.
Our social media experts are highly learning agile and would love to take that challenge. We have been driving social media following for brands that are considered to be difficult to penetrate on a social level. But, we have experienced that powerful storytelling can always turn the tables your way. Either ways, we would be designing a campaign only after having a detailed discussion with you.
We will be responding to all incoming messages, reviews and post comments. But, that would completely in-line with your brand tone and guidelines; which our social media manager will take a note of during the initial discussions. We would be on your toes to maintain the sanity of your social media brand.